- Girls: *buy merchandise*
- Boys: OMFG fake geek girls! You're just doing this to get attention!
- Girls: *don't buy merchandise*
- Execs: We don't want girls watching our shows, they don't buy the merch.
- Girls: *turn out in massive numbers for comic book movie adaptations*
- Execs: We don't need to make more female-lead movies, girls are already turning out for the white men.
- Girls: *don't watch comic book movies*
- Execs: Why would we make a female-lead superhero movie? No one will watch it! Girls don't even like this stuff!